Chaibrows: The Subtle Brow Lightening Trend Taking Over This Season November 11, 2025Every few years, the beauty world finds a new way to redefine the brow. From bold and sculpted to soft and fluffy, each phase has shaped how we frame the...
The Science Behind Brow Growth September 1, 2025Brows have the power to shape, define, and transform your entire look. But if yours are looking sparse, patchy, or refusing to grow, you’re not alone. Years of over-plucking, stress,...
How to Maintain Your Brows Between Salon Visits August 1, 2025Walking out of the salon with freshly sculpted brows is a *chef’s kiss* moment but keeping them in top shape between appointments? That takes a little extra effort. Whether you want...
Why Your Skin Barrier Needs First Base: The Cleanser That Does More Than Just Clean July 15, 2025A great cleanser should go beyond just removing makeup or surface-level dirt and bacteria—it should actively support your skin’s overall health. Meet First Base Ceramide Foaming Cleanser: your new everyday skin...
How To Summer-Proof Your Brows June 21, 2025Brows that stay. Products that do the work. Because when the heat is on, your brows shouldn’t break a sweat. These summer-ready essentials are waterproof, sweat-proof, and built for all-day...
A Beginners Guide to At-Home Kits March 7, 2025Do you spend too much time each morning grooming your brows? If so, it's time for an intervention. Imagine this: you roll out of bed, glance in the mirror, and...